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Jelly Belly Packs Draft Beer Jelly Beans into New Gift Options

FAIRFIELD, CALIF., May 5, 2014 ­­— Following the overwhelming demand for Draft Beer Jelly Belly® jelly beans, the world’s first beer flavored jelly beans, Jelly Belly Candy Company offers two new novelty package options perfect for gifting this innovative new flavor. In addition to bulk cases and single-flavor 3.5-oz Grab & Go® bags, this summer Draft Beer Jelly Belly beans will be available in a 1.75-oz. Jelly Belly Draft Beer Can.  

Draft Beer Can TinShipping in July, the 1.75-oz. Jelly Belly Draft Beer Can holds small pyramid bags filled with Draft Beer Jelly Belly beans. A great gift for beer lovers, it can be refilled with more Draft Beer flavor or other Jelly belly jelly beans once the pyramid bags are gone.

Draft Beer is an effervescent and crisp flavor packed in a golden jelly bean with an iridescent finish. Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is mildly bready. While Draft Beer packs a flavor punch, it is alcohol free. Available only in single packs; not available in mixes.

Beer has been a highly-requested flavor by consumers, and took three years in development to perfect. This is the latest in a long line of flavor innovations from Jelly Belly Candy Company. The company first created a non-alcoholic gourmet flavor in 1977 with Mai Tai. Since then, more flavors from Blackberry Brandy to Strawberry Daiquiri were developed, inspired by popular cocktails. Over the years, favorite flavors like Piña Colada (1983), Margarita (1995) and Mojito (2010) have helped carve out the Jelly Belly Cocktail Classics® collection of six cocktail flavors.

Jelly Belly beans contain four calories per bean and are fat free, peanut free, dairy free, gluten free, gelatin free vegetarian and OU Kosher certified. For information, visit www.jellybelly.com. Consumers may contact Jelly Belly Consumer Affairs at (800) 522-3267, and retailers may contact Customer Service at (800) 323-9380. Connect with us on Facebook, YouTube, Pinterest and Google+.

Tags: New Products, Jelly Belly Jelly Beans, Jelly Belly Draft Beer, Beer Jelly Beans, Draft Beer,