Jelly Belly Serves up World’s First Beer Flavored Jelly Bean

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01/18/2014

FAIRFIELD, CALIF., Jan. 18, 2014­­—When candy makers at Jelly Belly Candy Company set out to create the world’s first beer flavored jelly bean, the question wasn’t how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly® jelly beans took shape. The new flavor will debut at Winter Fancy Food Show in San Francisco and ISM in Cologne, Germany.

Beer has been a highly-requested flavor by consumers for decades. Jelly Belly is known as much for flavor innovation as perfection. The research and development team wanted to get it just right before announcing the new flavor to the world.

“This took about three years to perfect,” says Ambrose Lee, research and development manager for Jelly Belly Candy Company. “The recipe includes top secret ingredients, but I can tell you it contains no alcohol.”

The effervescent and crisp flavor is packed in a golden jelly bean with an iridescent finish. Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is mildly bready. While Draft Beer packs a flavor punch, it is alcohol free.

“Usually the factory has a sweet and fruity aroma, but when we’re making this flavor it’s just like being in an ale house,” says Jeff Brown, vice president in charge of manufacturing for Jelly Belly Candy Company.  

“Anyone who enjoys a good, cold beer will enjoy Draft Beer Jelly Belly beans for the simple fact that it tastes just as you’d imagine,” says Rob Swaigen, vice president of marketing for Jelly Belly Candy Company.

“I love the flavors in a good beer and Jelly Belly has managed to get that from brew to bean in an incredible way,” says Jackie Dodd, beer expert, cookbook author, and the voice behind the popular cooking with craft beer blog The Beeroness. “Jelly Belly found a way to fit 15 pints in the palm of your hand, they deserve an award.”

Draft Beer Jelly Belly beans are a wonderful gift for beer lovers for Father’s Day, birthdays, and even St. Patrick’s Day and Oktoberfest . The new flavor will be available at candy counters throughout the world in early 2014.

Draft Beer is the latest in a long line of flavor innovations from Jelly Belly Candy Company. The company first created a non-alcoholic gourmet flavor in 1977 with Mai Tai. Since then, more flavors from Blackberry Brandy to Strawberry Daiquiri were developed, inspired by popular cocktails. Over the years, favorite flavors like Piña Colada (1983), Margarita (1995) and Mojito (2010) have helped carve out the Jelly Belly Cocktail Classics® collection of six cocktail flavors.

Flavor innovation doesn’t stop with the Jelly Belly bean flavor itself. Thoughtfully combining Draft Beer with other Jelly Belly bean flavors create “beer cocktail” flavors, a beverage trend among craft beer connoisseurs, including The Beeroness blog:

  • 2 Draft Beer + 1 Peach = Beer Sangria
  • 2 Draft Beer + 1 Red Apple = Beer cider
  • 2 Draft Beer + 1 Lemon Lime + 1 TABASCO® = Michelada

The Beeroness will host a Tweet Up at 21st Amendment, 563 Second Street in San Francisco, on January 21 to introduce the new Draft Beer flavor to her beer-loving fans. For more information, visit thebeeroness.com.

Jelly Belly beans contain four calories per bean and are fat free, peanut free, dairy free, gluten free, gelatin free, vegetarian and OU Kosher certified. For information, visit www.jellybelly.com. Consumers may contact Jelly Belly Consumer Affairs at (800) 522-3267, and retailers may contact Customer Service at (800) 323-9380. Connect with us on Facebook, YouTube, Pinterest and Google+.

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Images

WEB//Jelly Belly Draft Beer: Beautyshot

WEB//Jelly Belly Draft Beer: Beautyshot

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WEB//Jelly Belly Draft Beer: Hero Shot

WEB//Jelly Belly Draft Beer: Hero Shot

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Low Resolution photo for web use.

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WEB//Jelly Belly Draft Beer Logo

WEB//Jelly Belly Draft Beer Logo

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PRINT//Jelly Belly Draft Beer--Logo

PRINT//Jelly Belly Draft Beer--Logo

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PRINT//Jelly Belly Draft Beer--Beauty shot

PRINT//Jelly Belly Draft Beer--Beauty shot

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World's first beer flavored jelly bean, the Draft Beer Jelly Belly jelly bean took three years to develop. RGB, Hi-Res, JPEG.

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PRINT//Jelly Belly Draft Beer--Hero Shot

PRINT//Jelly Belly Draft Beer--Hero Shot

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Introducing the world's first beer flavored jelly bean. RGB, Hi-Res, JPG.

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WEB//Jelly Belly Draft Beer Cocktail Recipe: Michelada

WEB//Jelly Belly Draft Beer Cocktail Recipe: Michelada

Description:
A Jelly Belly signature, combine two Draft Beer jelly beans with a Lemon Lime and TABASCO bean to create a Michelada!

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WEB//Jelly Belly Draft Beer Cocktail Recipe: Apple Cider Shandy

WEB//Jelly Belly Draft Beer Cocktail Recipe: Apple Cider Shandy

Description:
A Jelly Belly signature, combine two Draft Beer with one Red Apple bean to create a delicious Apple Cider Shandy!

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WEB//Jelly Belly Draft Beer Cocktail Recipe: Beer Sangria

WEB//Jelly Belly Draft Beer Cocktail Recipe: Beer Sangria

Description:
A Jelly Belly signature, combine two Draft Beer with one Peach to create Beer Sangria!

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Video

Draft Beer Jelly Belly jelly beans Debut – World’s first beer flavor jelly beans!

Description:
Three years in the making, Jelly Belly launches Draft Beer Jelly Belly jelly beans. The world’s first beer flavor jelly bean is inspired by hefeweizen ale with an effervescent, clean, crisp and wheaty taste. Take a behind-the-scenes look at what goes into crafting this unique bean with members of the Jelly Belly flavor team (based in California, USA) and commentary from The Beeroness, Jackie Dodd. Alcohol-free, four calories per bean, OU Kosher. Also free from fat, gluten and gelatin. Vegetarian and made in a peanut-free facility.

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Quotes

“This took about three years to perfect,” says Ambrose Lee, research and development manager for Jelly Belly Candy Company. “The recipe includes top secret ingredients, but I can tell you it contains no alcohol.”

“Usually the factory has a sweet and fruity aroma, but when we’re making this flavor it’s just like being in an ale house,” says Jeff Brown, vice president in charge of manufacturing for Jelly Belly Candy Company.  

“Anyone who enjoys a good, cold beer will enjoy Draft Beer Jelly Belly beans for the simple fact that it tastes just as you’d imagine,” says Rob Swaigen, vice president of marketing for Jelly Belly Candy Company.

“I love the flavors in a good beer and Jelly Belly has managed to get that from brew to bean in an incredible way,” says Jackie Dodd, beer expert, cookbook author, and the voice behind the popular cooking with craft beer blog The Beeroness. “Jelly Belly found a way to fit 15 pints in the palm of your hand, they deserve an award.”

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About

Jelly Belly® jelly beans are vegetarian and free of gelatin, gluten, fat and dairy. All confections manufactured by Jelly Belly Candy Company are made in peanut-free facilities and certified OU/OUD Kosher. The company makes more than 100 flavors of Jelly Belly beans and more than 70 other confections, including gummies, seasonal lines, chocolate-covered treats, jells and mellocremes. Founded in 1898, Jelly Belly Candy Company is family owned and operated with the fourth, fifth and sixth generations of its founding family. Public tours are offered of the Fairfield, Calif. factory and Pleasant Prairie, Wis. warehouse. For information about Jelly Belly jelly beans and Confections by Jelly Belly, visit www.jellybelly.com. Consumers may contact Jelly Belly Consumer Affairs at (800) 522-3267, and retailers may contact Customer Service at (800) 323-9380. Connect with us on Facebook, YouTube, Pinterest and Google+

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Contact

Tomi Holt
Director of Communications
Jelly Belly Candy Company
publicrelations@jellybelly.com

Jana Perry
PR Media Specialist
Jelly Belly Candy Company
publicrelations@jellybelly.com

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