Fairfield, CA,
18:11 PM

Iconic Jelly Belly Train Tour Will Receive Modern Updates

PLEASANT PRAIRIE, WIS., June 20, 2017­­ — Each year, around 150,000 people visit the Jelly Belly Visitor Center, a popular tourist stop in Pleasant Prairie. Most of those guests enjoy the free train tour. Next month, Jelly Belly Candy Company will debut the first phase in updates to this tour with the addition of HD/4K videos to give an up-close view of the company’s world-famous candy making, as well as a new audio system. The Jelly Belly tour remains free of charge — and the samples do too.

Guests ride aboard the Jelly Belly Express, a train that takes them through the Jelly Belly warehouse as they learn how the company creates delicious Jelly Belly® jelly beans. Updated HD/4K videos playing on new, high-definition monitors show visitors a Jelly Belly jelly bean’s journey, and new audio equipment in the train cars creates surround sound that transports guests to the Jelly Belly factory. The videos now also include subtitles for the hearing impaired.

Through the videos, the public will learn about the entire candy-making process of Jelly Belly beans from the kitchen where the candy starts, all the way through to packing the tasty treats into bags and boxes before sending them to stores across the country. Along the way, visitors will sample Jelly Belly jelly beans at the various stages and also see Jelly Belly Art mosaics, giant jelly beans and Jelly Belly bean-inspired couture fashions.

“We’re excited to share the updates with the community, and this is only the first of them,” says John Jamison, vice president of retail operations for Jelly Belly. “It’s important to us to provide our guests with a unique experience. We’ve been part of the Pleasant Prairie community since 2001, so we can’t wait to unveil these upgrades. We think visitors will enjoy them for years to come.”

Phase 1 of updates officially debuts to the public with a ribbon cutting on Thursday, July 6, the first day of the company’s annual summer carnival. On July 6, the first 500 attendees will receive a 2-lb. bag of Belly Flops, and carnival attendees will enjoy a variety of activities including carnival rides, balloon art, face painting, a magician and more. The launch festivities will begin at 9 a.m., and the carnival itself will open later that morning and continue through Sunday, July 9, with varying times and extended store and tour hours for each day.

The second phase of tour updates featuring interactive activities and exhibits is scheduled to open to the public this fall.

Famous for offering free tours and samples, the Jelly Belly warehouse tour has become a Wisconsin staple and a hub of family fun. Located near Kenosha, Wis., Jelly Belly has welcomed more than three million visitors since opening its doors to the public for tours in 2001. The Jelly Belly Visitor Center is also home to a large Jelly Belly store, fudge counter, and Jelly Belly Snack Bar. Free public tours run daily, 9 a.m. – 4 p.m.


About Jelly Belly Candy Company:

Jelly Belly Candy Company was founded in 1898, and began making Jelly Belly jelly beans in 1976. Now in its fourth, fifth and sixth generation of family ownership and operation, the company makes more than 100 flavors of jelly beans. Jelly Belly jelly beans are certified OU kosher, vegetarian, and free from gelatin, gluten, fat and dairy. For information, visit www.jellybelly.com or call 800-522-3267. Connect with Jelly Belly on Facebook, Instagram, YouTube and Pinterest.

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