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Third Time’s a Charm? Pumpkin Pie Jelly Belly Jelly Beans Return

FAIRFIELD, CALIF., Oct. 13, 2014­­ — Pumpkin is the hit flavor this season, and Jelly Belly Candy Company is bringing back a classic flavor. Pumpkin Pie Jelly Belly jelly beans return for a limited time in a Holiday Favorites lineup that is sure to please pumpkin lovers everywhere. The warm, fragrant flavor has notes of nutmeg and ginger spices packed inside a harvest orange jelly bean.

Jelly Belly Pumpkin Pie jelly beansJust like Grandma used to make? Well, there’s something the pumpkin-seeking public can weigh in on. Everyone’s family makes it differently, and Jelly Belly is no exception. Pumpkin Pie Jelly Belly beans got their start in 1987, before being retired in 1988. The flavor was revamped with more pumpkin pie flavor and reintroduced in 1997. Alas, it seemed no one could agree on what classic pumpkin pie should taste like, so it was again retired in 2002.

Despite a difference in opinion on the flavor profile, everyone agreed Pumpkin Pie was a must-have on the Jelly Belly jelly bean menu. After years’ worth of consumer requests, now through the 2014 holidays, Pumpkin Pie Jelly Belly jelly beans are back with an updated recipe. Jelly Belly is soliciting opinions online via social media so fans can tell the flavor innovators whether the third time is a charm.

Jelly Belly Holiday Favorites gift boxConsumers can find the taste of the season sold as a single flavor and also part of a Holiday Favorites collection along with Cranberry Sauce, Hot Chocolate, Candy Cane and Egg Nog.        

Jelly Belly jelly beans are certified OU Kosher and are free of gelatin, gluten, fat and dairy. For information, visit www.jellybelly.com. Consumers may contact Jelly Belly Consumer Affairs at (800) 522-3267. Connect with us on Facebook, YouTube, Pinterest and Instagram.

Tags: Jelly Belly Jelly Beans, New Products, Pumpkin Pie, Holiday Favorites, Fall Flavors, Seasonal, Halloween, Jelly Belly Candy Company