Jelly Belly Wins Most Innovative New Product Award

Harry Potter™ Butterbeer™ Chewy Candy and Jelly Belly® Reindeer Greeting Card win big at Sweets & Snacks 2022

Butterbeer MINPAJelly Belly Candy Company is excited to announce that the Harry Potter™ Butterbeer™ Barrel Tin was selected as the winner of the Most Innovative New Product award at the Sweets & Snacks 2022 trade show in the Novelty/Licensed category! This category had strong competition from a number of licensed products and each product was judged by a panel of 30 members from different areas of the retail sector. The judging criteria for each category was based on taste, innovation, packaging, and saleability. The Harry Potter Butterbeer Barrel Tin is filled with Butterbeer chewy candy pieces that are molded into a fun Butterbeer glass shape. This item is sure to have strong appeal to Harry Potter fans of all ages!

Reindeer Card MINPAThe Jelly Belly® Christmas Reindeer Greeting Card was also named as a finalist for this award in the seasonal category. This category had tough competition from brand names like Ferrero, Ferrara, and many others with truly unique products and we are sincerely honored to be named among the most innovative. Jelly Belly has a variety of seasonal greeting cards available this year and each card includes a blister pack filled with Jelly Belly jelly beans. This marks the first time Jelly Belly has ever offered greeting cards and we are so excited to be able to offer these sweet messages to our fans!