Jelly Belly Visitor Center Offers New Guided Factory Tours

FAIRFIELD, CALIF., July 26, 2018 — Jelly Belly’s recently updated factory tour is an international attraction that just got a little sweeter. In addition to the famous free public tour, the Jelly Belly Visitor Center in Fairfield, Calif. now also offers a Personal Guided Tour Experience hosted by a private tour guide for a flat fee of $39 for groups of up to six guests.

Available by reservation only, the Personal Guided Tour Experience is available daily from 10 a.m. to 3 p.m. Tour guides lead guests along the colorful, quarter of a mile-long elevated tour corridor, while offering behind-the-scenes information about the candy-making operations that take place on the floor below. Along the way, guests also experience all of the recent tour updates, including 4K videos that give a closer look at a Jelly Belly bean’s journey through the factory, and interactive exhibits and games. The guide is also available to answers questions throughout the tour. At the end of their tour, guests receive a free sample, a discount on souvenir photos, and a discount card for the Jelly Belly Candy Store.

Reservations are required and guests are encouraged to book tours four to six weeks in advance. All tours are wheelchair accessible and videos accommodate hearing impaired guests.

The complimentary Jelly Belly Self-Guided Factory Tour is open daily to the public from 9 a.m. to 4 p.m. The Self Guided Factory Tour takes place on the same updated tour lane with interactive exhibits, 4K video and free samples at the end. Guests are welcome to experience the elevated tour at their own pace.

Additionally, for an up-close-and-personal tour of the Jelly Belly factory, the company offers the Jelly Belly University Tour. Guests are guided through the factory on the factory floor to experience a working candy factory and watch master confectioners up close as they make Jelly Belly jelly beans. Tour guests don lab coats, gloves and hair nets, prior to being guided along the factory floor for an exclusive behind-the-scenes look at the candy factory. Jelly Belly University Tours are offered on weekdays only for $59 per person, and reservations are required in advance. At the end of the tour, guests will receive a discount on a souvenir photo and a discount card for the Jelly Belly Candy Store.

Famous for offering free tours and samples, the Jelly Belly Factory Tour has been included in top 10 lists and received many awards for excellence over the years. Located halfway between San Francisco and Sacramento, Calif., Jelly Belly has welcomed more than seven million visitors since opening its factory doors to the public for tours in the mid-1980s. The Jelly Belly Visitor Center is also home to a large Jelly Belly store, Chocolate and Fudge Shoppe, Jelly Belly Café, and the Chocolate & Wine Experience.