Fairfield, CA,
30
January
2018
|
12:01 AM
Europe/Amsterdam

Jelly Belly Unveils Refresh of Harry Potter™ Licensed Confections

FAIRFIELD, CALIF., Jan. 29, 2017 — Jelly Belly Candy Company in partnership with Warner Bros. Consumer Products is thrilled to release an expanded line and a new packaging design for its Harry Potter™ line. Redesigned packages include: Bertie Bott’s Every Flavour Beans™ in a new 1.9-oz. Grab & Go® bag and the classic Flip Top Box, Chocolate Frog™ packages with all new collectible wizard cards, and Jelly Slugs™ in the convenient 2.1-oz. bag.

 

The entire Harry Potter collection from Jelly Belly now has a brand new design, featuring a classic, mystical look with all packages adorned with sparkling silver accents and subtle patterns in deep turquoise and dusty gold. Both Bertie Bott’s Every-Flavour Beans packages, Chocolate Frogs and Jelly Slugs are available now.

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ADDITIONAL RESOURCES

Product Details:

  • Bertie Bott’s Every-Flavour Beans
    • Filled with 20 flavors ranging from delicious to bizarre, featuring iconic flavors Candyfloss and Earwax
    • Includes flavor guide on each package
    • Available in two packages:
      • New 1.9-oz. Grab & Go Bag
      • 1.2-oz. Flip Top Box
  • Chocolate Frog Packages
    • Comes with a .55-oz. milk chocolate frog with crisped rice
    • Includes a lenticular trading card featuring legendary witches and wizards from the Wizarding World
      • Cards feature new photorealistic images of the most iconic characters such as Albus Dumbledore™ and Godric Gryffindor™
  • Jelly Slugs
    • Chewy gummies in five intense flavors:
      • Banana
      • Pear
      • Sour Cherry
      • Tangerine
      • Watermelon
    • Available in a 2.1-oz. Grab & Go Bag
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About Jelly Belly Candy Company:

Jelly Belly Candy Company was founded in 1898, and began making Jelly Belly® jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com, or consumers can call (800) 522-3267 and retailers can call (800) 323-9380. Connect with the company online on Facebook, Instagram, Pinterest, YouTube and LinkedIn.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. J.K. ROWLING`SWIZARDING WORLD™ J.K. Rowling and Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s18)