Fairfield, CA,
21:37 PM

Jelly Belly Factory Tour Expands with a New Museum

Grand Opening Will Take Place July 1

FAIRFIELD, CALIF., June 20, 2022 – The Jelly Belly Factory Tour just got a little sweeter with the addition of the Jelly Belly Museum.

The Jelly Belly Museum’s grand opening celebration will take place Friday, July 1 at the Jelly Belly Visitor Center in Fairfield, California. To celebrate the grand opening on July 1, the factory tour and museum experience will be free to all guests from 9 a.m. to 10 a.m. The first 300 guests will also receive a free 2 pound bag of Jelly Belly Belly Flops® jelly beans.

The museum experience begins with a short ride in a Jelly Belly Express passenger train (weather permitting) from the Jelly Belly Visitor Center to the museum entrance. With decorative jelly beans hanging from the ceiling, this museum presents the evolution of candy-making equipment and the growth of the family-owned Jelly Belly Candy Company through a whimsical and interactive experience. Guests will get to view over a century’s worth of candy-making equipment that is brought to life through videos accessed via QR code and narrated by Herm Rowland, Chairman of the Board at Jelly Belly Candy Company.

“The Jelly Belly Factory Tour allows guests to see how candy is made today, but we felt it was important to show the history that led to our current factory processes through a museum, too,” said John Jamison, VP of Retail Operations at Jelly Belly Candy Company. “The Jelly Belly Museum is a truly unique experience and we were so grateful to have the opportunity to share Herm’s unrivaled knowledge of candy-making with everyone.”

Several vehicles and installations from Mr. Rowland’s private collection are on display in the museum and represent key moments in the company’s history. Guests will see a 1934 Ford V8 Touring Sedan, a 1935 Chris-Craft boat and a 1982 Maserati Quattroporte.

The Jelly Belly Museum concludes with an area of photo opportunities. Guests will be able to take a photo in front of dancing jelly beans, in a candy-themed spinning drum, and on the Jelly Belly Bean Machine, a motorcycle with a sidecar in the shape of a jelly bean. When guests are done walking the museum, they will have the opportunity to ride aboard the Jelly Belly passenger train back to the Visitor Center.  

The Jelly Belly Museum and Factory Tour are open daily to the public from 9 a.m. to 4 p.m. Tickets are priced at $7 per adult and $3 per child for the factory tour and museum and parking is free during business hours.

Famous for offering public tours, the Jelly Belly Factory Tour has received many awards for excellence over the years. Located halfway between San Francisco and Sacramento, Jelly Belly has welcomed more than eight million visitors since opening its factory doors to the public for tours in the mid-1980s. The Jelly Belly Visitor Center is also home to a large Jelly Belly retail store, Chocolate and Fudge Shoppe, Jelly Belly Café, and the Chocolate & Wine Experience.

About Jelly Belly Candy Company

With candy-making roots dating back to 1869, Jelly Belly Candy Company began making Jelly Belly® jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family-owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com or consumers can call (800) 522-3267 and retailers can call (800) 323-9380. Connect with the company online on Facebook, Instagram, Pinterest, YouTube and LinkedIn.