Fairfield, CA,
17:43 PM

Jelly Belly Announces New Line of Jelly Belly Jelly Beans Inspired by Krispy Kreme Doughnuts

FAIRFIELD, CALIF., July 10, 2017 — The delicious flavors of irresistible Krispy Kreme® doughnuts come to Jelly Belly® jelly beans this summer with packages and gift items fans of both brands will love. The highly-anticipated line won a Most Innovative New Product Award in the non-chocolate, chewy category at the esteemed Sweets and Snacks Expo in Chicago, the eighth year in a row that a Jelly Belly product has received an award at the show. Now, Jelly Belly unveils plans for the line’s debut of novel Jelly Belly bean flavors inspired by Krispy Kreme’s most popular doughnuts: Original Glazed®, Strawberry Iced, Glazed Blueberry Cake, Cinnamon Apple Filled and Chocolate Iced with Sprinkles.



The delectable five flavors will be available in bulk this month with shareable bags and gift boxes coming in August in time for holiday gift giving. Each package is adorned with the iconic Krispy Kreme branding of white and green, along with the signature Jelly Belly logo. The 1-oz. bag makes for a great snack or treat-on-the go, while the 2.8-oz. Grab & Go® bag and 7.5-oz. Gift Bag are perfect for sharing. The 5-Flavor Gift Box is truly special with the inspired doughnuts pictured on the cover of the box, and each flavor packed into individual bean-shaped compartments in a polished presentation.

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Flavor Menu:

  • Chocolate Iced with Sprinkles
  • Cinnamon Apple Filled
  • Glazed Blueberry Cake
  • Original Glazed®
  • Strawberry Iced

Available Packages:

  • 1-oz. bags
  • 2.8-oz. Grab & Go bags
  • 7.5-oz. Gift Bags
  • 4.25-oz. Gift Boxes

About Jelly Belly Candy Company:

Jelly Belly Candy Company was founded in 1898, and began making Jelly Belly® jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com, or consumers can call (800) 522-3267 and retailers can call (800) 323-9380. Connect with the company online on FacebookInstagramPinterestYouTube and LinkedIn.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,300 retail shops in 31 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.