Draft Beer Jelly Belly Jelly Beans Wins 2014 Most Innovative New Product Award

FAIRFIELD, CALIF., June 17, 2014 -- Jelly Belly Candy Company was honored to have two products among the 45 Most Innovative New Product Awards nominated at the annual Sweets & Snacks Expo. Draft Beer Jelly Belly® jelly beans was the winner in the Non-Chocolate category, while Jelly Belly® Disney© Princess Slipper was nominated for the Novelty/Licensed category.

“Draft Beer Jelly Belly jelly beans are the latest flavor innovation from Jelly Belly Candy Company. We chose to enter it into the Sweets & Snacks Most Innovative New Product Award because it is the first beer-flavored jelly bean in the world. Harkening to the founding family’s German roots, the bean is modeled after a light and wheaty Hefeweizen ale. The beans pack a flavorful beer punch yet contain no alcohol.” Rob Swaigen, vice president of marketing for Jelly Belly Candy Company

A panel of experts’ collaborated and taste-tested more than 280 product submissions to determine the final 45 product nominations. Attendees at NCA’s Sweets & Snacks Expo chose the winners from the list narrowed down by the panel. This year’s panelists included the Food Network’s Iron Chef winner and restaurateur Homaru Cantu and the chef/owner of Charm City Cakes and star of the Food Network former hit series “Ace of Cakes” Duff Goldman.

This is the fifth year Jelly Belly has won a Most Innovative Award at the Sweets & Snacks Expo. Proving that the company is constantly creating new and creative products. Jelly Belly winners include:

2014 – Draft Beer Jelly Belly jelly beans Grab & Go® Bag (Non-Chocolate Category)

2013 – TABASCO® Jelly Bean Bottle (Novelty/Licensed Category)

2012 – Jelly Belly® bean Special Edition UNO® Game (Novelty/Licensed Category)

2011 – Jelly Belly® Jelly Bean Chocolate Dips® (Chocolate Category)

2010 – Jelly Belly Cocktail Classics® Mix (Non-Chocolate Category)

Jelly Belly® jelly beans are vegetarian and free of gelatin, gluten, fat and dairy. All confections manufactured by Jelly Belly Candy Company are made in peanut-free facilities and certified OU/OUD Kosher. The company makes more than 100 flavors of Jelly Belly beans and more than 70 other confections, including gummies, seasonal lines, chocolate-covered treats, jells and mellocremes. Founded in 1898, Jelly Belly Candy Company is family owned and operated with the fourth, fifth and sixth generations of its founding family. Public tours are offered of the Fairfield, Calif. factory and Pleasant Prairie, Wis. warehouse. For information about Jelly Belly jelly beans and Confections by Jelly Belly, visit www.jellybelly.com. Consumers may contact Jelly Belly Consumer Affairs at (800) 522-3267, and retailers may contact Customer Service at (800) 323-9380. Connect with us on Facebook, YouTube, Pinterest and Google+.

Tags: Draft Beer Jelly Belly Beans, Jelly Belly Candy Company, Most Innovative New Product Award, Sweets & Snacks Expo 2014, Non-Chocolate, Confections, Jelly Beans, Candy