BeanBoozled 5th Edition Debuts, Features Two Outrageous New Pairings For Brave Jelly Belly Fans
Dirty Dishwater and Stink Bug join the wacky flavor lineup, putting a bold new spin on the popular challenge
FAIRFIELD, CALIF., MAY 22, 2018 — More laughs and funny faces are sure to come as Jelly Belly Candy Company announces the 5th Edition of the BeanBoozled® Collection of jelly beans. The BeanBoozled 5th Edition line introduces two new flavor pairings to its daring mix: Dirty Dishwater and its lookalike Birthday Cake, and Stink Bug with its identical partner Toasted Marshmallow.
BeanBoozled 5th Edition includes 20 flavors of jelly beans: 10 are weird and wild flavors that look identical to 10 classic and delicious flavors. There is only one way to tell the twin beans apart – take a bite! Will it be delicious or vicious?
The 5th Edition BeanBoozled flavor pairings are:
- Dirty Dishwater/Birthday Cake – NEW
- Stink Bug/Toasted Marshmallow – NEW
- Toothpaste/Berry Blue
- Rotten Egg/Buttered Popcorn
- Stinky Socks/Tutti-Fruitti
- Canned Dog Food/Chocolate Pudding
- Spoiled Milk/Coconut
- Dead Fish/Strawberry Banana Smoothie
- Booger/Juicy Pear
BeanBoozled 5th Edition will be available on store shelves beginning this summer. Packages include the 1.9-oz. Grab & Go® Bag, 3.5-oz. Mystery Dispenser, 3.36-oz. Spinner Tin, 3.5-oz. Spinner Gift Box, 7.1-oz. Party Pack and the 12.6-oz. JUMBO Gift Box. The 1.6-oz. Flip-Top Box is scheduled to be available in the fall.
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Originally introduced in 2007, the BeanBoozled Collection’s popularity skyrocketed in 2013 with the launch of the line’s 3rd Edition. Discovered by YouTubers who took to their channels with BeanBoozled® challenge videos, this pop culture sensation can be seen in more than two million hilarious user-generated online videos, with hundreds more added each day.
Consumers can also use the free BeanBoozled mobile app to play BeanBoozled and challenge friends. Take the BeanBoozled Challenge anytime, anywhere with a virtual spinner and a proprietary video program that lets friends play together remotely through a video feed. The BeanBoozled Mobile App is available on the App Store® and Google Play.
Jelly Belly dares the bravest candy lovers, pop culture enthusiasts, and foodies to try their luck with look-alike pairs of jelly bean flavors. Each color is either a delicious flavor or a wild one. Is it tasty Berry Blue, or Toothpaste flavor? Is that Tutti-Fruitti, or Stinky Socks? There’s only one way to find out! With more than two million fan videos already uploaded to YouTube, the BeanBoozled Challenge is a cultural phenomenon. BeanBoozled jelly beans are certified OU Kosher, and are free of gelatin, gluten, fat and dairy. Follow the brand on Instagram.
About Jelly Belly Candy Company:
Jelly Belly Candy Company was founded in 1898, and began making Jelly Belly® jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com, or consumers can call (800) 522-3267 and retailers can call (800) 323-9380. Connect with the company online on Facebook, Instagram, Pinterest, YouTube and LinkedIn.