2023 Press Kit

Download Full Press Kit

At Jelly Belly, we aim to continuously deliver exciting new flavors and candies to our dedicated retailers and consumers, always focusing on our core values of quality, innovation and true-to-life flavor. This year is no different, with a lineup of launches an internationally inspired collection of Boba Milk Tea jelly beans, new buttered popcorn  jelly bean items and some surprises for Harry Potter™ fans, with the first-ever Butterbeer™ flavored jelly bean and a Harry Potter™ Trivia Advent Calendar. Finally, just in time for the 2023 holiday season we have new Candy Cane and Egg Nog Grab & Go® bags, a nostalgic taste of your favorite flavors from seasons’ past. 

Some highlights of what Jelly Belly plans to showcase at the 2023 Summer Fancy Food Show include:

  • Jelly Belly® introduces its Boba Milk Tea Jelly Bean Collection. The perfect balance of tea, tapioca and flavor, these internationally inspired jelly beans include Mango Milk Tea, Taro Milk Tea, Matcha Milk Tea, Strawberry Milk Tea and Thai Milk Tea.
    • Jelly Belly® Boba Milk Tea Gift Box showcases everyone’s favorite boba beverages in a stylish box with all five Boba Milk Tea flavors for summer’s best-shared treat. Available July 2023.
    • Jelly Belly® Boba Milk Tea Bag features all five Boba Milk Tea jelly beans, best enjoyed solo. Available July 2023.
    • Jelly Belly® Boba Milk Tea Grab & Go® Bag is a new summer road trip essential. Now enjoy all five boba milk tea jelly bean flavors on-the-go. Available July 2023.
    • Jelly Belly® Boba Milk Tea Mini Cup is perfect for all boba accessory lovers, resembling everyone’s favorite boba beverage as an adorable key chain and filled with all five boba milk tea jelly bean flavors. Available December 2023.
  • Jelly Belly® has two new offerings for one of America’s most popular jelly bean flavors, buttered popcorn.
    • Jelly Belly® Buttered Popcorn Pouch Bag features the ultimate jelly bean flavor in a new movie theater-inspired pouch bag. Available August 2023.
    • Jelly Belly® Buttered Popcorn Cart Bean Machine & Bank is perfect for Jelly Belly buttered popcorn lovers. Consumers can pull the handle on the machine to dispense a handful of buttered popcorn jelly beans. Available August 2023.
  • The Jelly Belly® Harry Potter™ Collection has a couple of new additions for 2023.
    • Harry Potter™ Butterbeer™ Jelly Beans from Jelly Belly bring the flavor of the sweet and iconic Wizarding World drink to life for the first time in jelly bean form. Available August 2023.
    • Harry Potter™ Trivia Advent Calendar is the perfect holiday gift for the Harry Potter fan! Count down to the holidays with Hogwarts trivia and an assortment of delicious Jelly Belly jelly beans for each day. Players can test their Harry Potter knowledge and get a taste of Jelly Belly flavors including green apple, watermelon, candyfloss, cherry and more. Available for the holiday season beginning August 2023.
  • Jelly Belly® Candy Cane Grab & Go® Bag features the authentic taste of candy cane jelly beans that fans know and love to celebrate the holiday season. Perfect for holiday candy dishes or as the ultimate holiday gifting treat. Available August 2023.
  • Jelly Belly® Egg Nog Grab & Go® Bag has everyone’s favorite holiday drink in a jelly bean Grab & Go® bag. Whether on the go or enjoyed at home with friends and family, candy lovers will celebrate this holiday treat!

For those attending the 2023 Summer Fancy Food Show, visit booth #2336 to check out these products and others from Jelly Belly.