2023 Press Kit

At Jelly Belly, we aim to continuously deliver exciting new flavors and candies to our dedicated retailers and consumers, always focusing on our core values of quality, innovation and true-to-life flavor. This year is no different, with a lineup of launches including new Harry Potter™ products devoted to Butterbeer™ and Wizarding World fans, seasonal greeting cards filled with jelly beans, as well as a new addition to our fan-favorite Jelly Belly® Scottie Dogs® line.

Some highlights of what Jelly Belly plans to showcase at the 2023 Winter Fancy Food Show include:

  • The Jelly Belly® Harry Potter™ Collection saw an array of new additions for the 2022 holiday season with more treats to come this year.
    • Harry Potter™ Butterbeer™ Jelly Beans from Jelly Belly bring the flavor of the sweet and iconic Wizarding World drink to life in jelly bean form. Available beginning Fall 2023.
    • Harry Potter™ Trivia Advent Calendar is the perfect holiday gift for the Harry Potter fan! Count down to the holidays with Hogwarts trivia and an assortment of delicious Jelly Belly jelly beans for each day. Players can test their Harry Potter knowledge and get a taste of Jelly Belly flavors including Green Apple, Watermelon, Candyfloss, Cherry and more. Available for the holiday season beginning August 2023 while supplies last.
    • Harry Potter™ Butterbeer™ Chewy Candy tastes and looks like Butterbeer, one of the most beloved drinks from the Wizarding World. Available now.
    • Harry Potter™ Butterbeer™ Milk Chocolate Bar is a decadent milk chocolate treat that is complete with a smooth and creamy Butterbeer-flavored filling. Detailed barrel-shapes are formed on each of the bar’s six squares. Available now.
    • Harry Potter™ House Points Counter Dispenser is a jelly bean dispenser inspired by the famed house points counter in the Harry Potter series, with an “hourglass” shape and Jelly Belly flavor that represents each Hogwarts House: Slytherin™, Hufflepuff™, Gryffindor™ and Ravenclaw™. The manual candy dispenser includes sound, with voiceover from the famous Sorting Hat. With a press of the button, consumers can find out what Hogwarts House they belong to and get a taste of Green Apple, Lemon, Cherry and Blueberry jelly beans. Available now.
    • Harry Potter™ Butterbeer™ Barrel Tin is a barrel-shaped tin filled with Harry Potter Butterbeer Chewy Candy from Jelly Belly. Available now.
    • Harry Potter™ Butterbeer™ Glass Mug is a real glass mug adorned with the metal crests of all four Hogwarts Houses. The glass is filled with Harry Potter Butterbeer Chewy Candy and includes a collectible Butterbeer coaster. Available now.
  • Jelly Belly® Seasonal Greeting Cards allow candy lovers to send sweet messages for their favorite holidays, literally! Each seasonal card pairs sweet sentiments with delicious jelly beans inspired by the holiday and includes a padded envelope for shipping. Available now.
    • Christmas: Consumers can try the Jelly Belly® BeanBoozled® Naughty or Nice Greeting Card filled with an assortment of weird and wild jelly beans or the Jelly Belly® Snowman Greeting Card featuring tangerine jelly beans.
    • Valentine’s Day: A great option for a Valentine or Galentine, the Jelly Belly® Gimme Some Sugar Valentine Greeting Card is filled with bubble gum jelly beans or our Jelly Belly® You Are My Jelly Bean Valentine Greeting Card features our Conversation Beans® each imprinted with a sweet jelly bean message.
    • Easter: Consumers can complete their basket with a Jelly Belly® Carrot Easter Greeting Card filled with tangerine jelly beans or the Jelly Belly® Easter Bunny Greeting Card with a cotton candy surprise.
  • Jelly Belly® Scottie Dogs® fans can enjoy our newest flavor and format, Strawberry Licorice Grab & Go® Bags, also available in bulk. The charming Scottie Dog-shaped chewy candy is now available in a delicious strawberry licorice flavor, joining the original red and black licorice offerings. Available January 2023.

For those attending the 2023 Winter Fancy Food Show, visit booth #1917 to check out these products and others from Jelly Belly.