2022 Press Kit

At Jelly Belly®, we pride ourselves on offering a variety of quality products so everyone can find something to enjoy and our recent additions are no exception. We are excited to announce a new edition of the fan-favorite BeanBoozled® line with two new weird and wild flavor pairings, plus three new flavors in our Cocktail Classics line – Mimosa anyone? Chocolate lovers are going to be grabbing for our new Dark Chocolate Covered Jelly Beans and chewy treat fanatics will be excited about a new chewy candy in the shape of a button. Stay tuned for additional updates later in the year as we will also be announcing new additions to our Harry Potter™ line that no loyal fan will be able to resist.

  • BeanBoozled® 6th Edition: Our weirdest and wildest edition yet with two new flavor pairings - Liver & Onions/Cappuccino and Old Bandage/Pomegranate. Are you brave enough?
  • Cocktail Classics®: Mimosa, Gin & Tonic and Moscow Mule join fan favorites Pomegranate Cosmo, Margarita, Mojito, Piña Colada and Strawberry Daiquiri for a sweet non-alcholic treat. 
  • Dark Chocolate Covered Jelly Beans: A must have for chocolate lovers, the ever popular Very Cherry jelly beans have been wrapped in a decadent layer of dark chocolate for a luscious treat. 
  • Jelly Belly Belly Buttons™: Molded into bite-sized buttons, Jelly Belly Belly Buttons are a new sweet and chewy treat that come in five fruity flavors – Very Cherry, Blueberry, Grape, Green Apple and Peach.
  • NEW Harry Potter™ Items: An array of new treats from the fan-favorite series are joining our collection. Butterbeer™ enthusiasts can now enjoy the famous beverage in tasty candy form with a Butterbeer™ Milk Chocolate Bar, Butterbeer™ Chewy Candy, Butterbeer™ Barrel Tin or Butterbeer™ Glass Mug. The Wizarding World is further brought to life with new Harry Potter-inspired currency, Gringotts Galleon Milk Chocolate Coins and the ultimate dispenser for finding out your Harry Potter house, our House Points Counter Dispenser accompanied by Green Apple, Lemon, Cherry and Blueberry jelly beans.

In addition to the new editions and flavors launching this year, we are also excited to be debuting products that launched in 2020 for the first time at the Winter Fancy Food Show. 

  • Gourmet Chocolate Bars and Truffles: Featuring a creamy meltaway center in true-to-life Jelly Belly flavors coated with decadent milk chocolate, these gourmet chocolate truffles are perfect to give as a gift or to enjoy as a sweet treat!
  • Jelly Belly Gummies™: Classic Jelly Belly flavors have been packed into bean-shaped gummies that are vegan, made with non-GMO ingredients and with colors from natural sources.