2022 Press Kit

Highlighting our continued focus on quality, innovation and true-to-life-flavor, Jelly Belly’s newest candy launches are taking us, our retailers, and consumers into delicious, uncharted flavor territory. Included in our latest launches are a new line of Harry Potter™ products devoted to Butterbeer™ lovers, seasonal greeting cards filled with jelly beans, as well as new flavors in our popular Cocktail Classics® line.

Some highlights of what Jelly Belly plans to showcase at the 2022 Summer Fancy Food Show include:

  • Jelly Belly® Harry Potter™ Collection will see new additions just in time for the magic of the holidays and will be available year-round nationwide beginning October 2022.
    • Harry Potter™ Butterbeer™ Chewy Candy tastes and looks like Butterbeer, one of the most beloved drinks from the Harry Potter Wizarding World.
    • Harry Potter™ Butterbeer™ Milk Chocolate Bar is a decadent milk chocolate treat that is complete with a smooth and creamy Butterbeer-flavored filling. Detailed barrel-shapes are formed on each of the bar’s six squares.
    • Harry Potter™ House Points Counter Dispenser is a new jelly bean dispenser inspired by the famed house points counter in the Harry Potter series, with an “hourglass” shape and Jelly Belly flavor that represents each Hogwarts House: Slytherin™, Hufflepuff™, Gryffindor™ and Ravenclaw™. The manual candy dispenser includes sound, with voiceover from the famous Sorting Hat. With a press of the button, consumers can find out what Hogwarts House they belong to and get a taste of Green Apple, Lemon, Cherry and Blueberry jelly beans.
    • Harry Potter™ Butterbeer™ Barrel Tin is a barrel-shaped tin filled with the new Harry Potter Butterbeer Chewy Candy.
    • Harry Potter™ Butterbeer™ Glass Mug is a real glass mug adorned with the metal crests of all four Hogwarts Houses. The glass is filled with Harry Potter Butterbeer Chewy Candy and includes a collectible Butterbeer coaster.
  • Jelly Belly® Seasonal Greeting Cards allow candy lovers to send sweet messages for their favorite holidays, literally! Each seasonal card pairs sweet sentiments with delicious jelly beans inspired by the holiday and includes a padded envelope for shipping. Available beginning August 2022.
    • Christmas: Consumers can try the Jelly Belly® Christmas Snow Globe Greeting Card filled with French Vanilla jelly beans or the Jelly Belly® Christmas Reindeer Greeting Card featuring festive red Very Cherry jelly beans.
    • Valentine’s Day: A great option for a Valentine or Galentine, the Jelly Belly® Gimme Some Sugar Valentine Greeting Card is filled with Bubble Gum jelly beans or our Jelly Belly® You Are My Jelly Bean Valentine Greeting Card features our Conversation Beans® each imprinted with a sweet jelly bean message.
    • Easter: Consumers can complete their basket with a Jelly Belly® Carrot Easter Greeting Card filled with Tangerine jelly beans or the Jelly Belly® Easter Bunny Greeting Card with a Cotton Candy surprise.
  • Jelly Belly Belly Buttons® are a new chewy candy molded into the shape of bite-sized buttons featuring five iconic Jelly Belly flavors: Very Cherry, Grape, Green Apple, Peach and Blueberry. Available now.
  • Cocktail Classics® is our famed collection of non-alcoholic cocktail-inspired jelly beans which now has three new flavors, Mimosa, Gin & Tonic and Moscow Mule, joining fan-favorite flavors including Pomegranate Cosmo, Margarita, Mojito, Piña Colada and Strawberry Daiquiri. Available now.

For those attending the 2022 Summer Fancy Food Show, visit booth #2135 to check out these products and others from Jelly Belly.