2021 Press Kit

At Jelly Belly, we pride ourselves on offering a variety of quality products so everyone can find something to enjoy and our recent additions are no exception. This year, we are excited to announce a new edition to the fan-favorite BeanBoozled® with two new flavor pairings as well as three new flavors in the Cocktail Classics line. Stay tuned for additional updates later in the year as we will also be announcing new additions to the Harry Potter™ line that no fan will be able to resist. 

• BeanBoozled® 6th Edition: Our weirdest and wildest edition yet with two new flavor pairings - Liver & Onions/Cappuccino and Old Bandage/Pomegranate. Are you brave enough?

• Cocktail Classics: Mimosa, Gin & Tonic and Moscow Mule join fan favorites Pomegranate Cosmo, Margarita, Mojito, Pina Colada and Strawberry Daiquiri for a sweet non-alcholic treat. 

In addition to the new editions and flavors launching this year, we are also excited to be debuting products that launched in 2020 for the first time at trade shows. 

• Gourmet Chocolate Bars and Truffles: Featuring a creamy meltaway center in true-to-life Jelly Belly flavors coated with decadent milk chocolate, these gourmet chocolate truffles are perfect to give as a gift or to enjoy as a sweet treat!

• Jelly Belly Gummies™: Classic Jelly Belly flavors have been packed into bean-shaped gummies that are vegan, made with non-GMO ingredients and with colors from natural sources.

• BeanBoozled® Fiery Five®: We turned up the heat on BeanBoozled! Fiery Five includes five flavors inspired by increasingly spicy foods. Ideal for risk takers, food lovers and spice enthusiasts. *Extremely hot and spicy. Not for children under 13.