Jelly Belly Visitor Center Welcomes Six-Millionth Guest

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It was a long time coming. Staff poured over the visitor logs for months, finally narrowing down the expected arrival of another milestone guest at the Jelly Belly Visitor Center in Fairfield. As predicted, the six-millionth guest took the free public factory tour around 11:00 a.m. on Friday, August 16, 2013.

Stepan Svela and his family were visiting from Germany and came to take a simple tour of the Jelly Belly factory. Little did they know, as they queued up and embarked on the tour, Jelly Belly staff had counted its six-millionth guest. The tour group was informed of the milestone, but John Jamison, vice president of retail operations, explained they wouldn’t reveal the lucky guest until the end of the tour.

“By the time people started filing down the stairs, everyone in the Visitor Center and the whole crowd waiting in line were focused on who the six-millionth guest was,” said John. “He hit the bottom of the stairs and everyone started clapping and cheering. It was a really exciting moment!”

As the tour descended the colorful Jelly Belly bean staircase, Mr. Jelly Belly himself was there to surprise Mr. Svela and his family with gifts and a memorable photo op.

The Jelly Belly Visitor Center in Fairfield sees approximately 375,000 visitors each year. The last milestone celebration occurred on February 28th, 2011 when Jelly Belly welcomed its five-millionth visitor. 

Tags: California Tours,

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Six Millionth Guest to Jelly Belly Visitor Center (Fairfield, CA)

Six Millionth Guest to Jelly Belly Visitor Center (Fairfield, CA)

On August 16, 2013 Jelly Belly Visitor Center welcomed its six millionth guest! (Hi-Res jpeg, 300 dpi)


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Jelly Belly® jelly beans are vegetarian and free of gelatin, gluten, fat and dairy. All confections manufactured by Jelly Belly Candy Company are made in peanut-free facilities and certified OU/OUD Kosher. The company makes more than 100 flavors of Jelly Belly beans and more than 70 other confections, including gummies, seasonal lines, chocolate-covered treats, jells and mellocremes. Founded in 1898, Jelly Belly Candy Company is family owned and operated with the fourth, fifth and sixth generations of its founding family. Public tours are offered of the Fairfield, Calif. factory and Pleasant Prairie, Wis. warehouse. For information about Jelly Belly jelly beans and Confections by Jelly Belly, visit Consumers may contact Jelly Belly Consumer Affairs at (800) 522-3267, and retailers may contact Customer Service at (800) 323-9380. Connect with us on Facebook, YouTube, Pinterest and Google+

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Tomi Holt
Director of Communications
Jelly Belly Candy Company

Jana Sanders Perry
PR Media Specialist
Jelly Belly Candy Company

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