Fairfield, CA,
27
January
2016
|
10:40 PM
Europe/Amsterdam

Jelly Belly Debuts Super Hero Collection Featuring DC Comics’ Batman, Superman and Wonder Woman

Three of the most iconic Super Heroes, Batman, Superman and Wonder Woman, are coming to bags of Jelly Belly® jelly beans in 2016. Jelly Belly Candy Company and Warner Bros. Consumer Products, on behalf of DC Entertainment, have partnered to create specially branded bags for fans of these legendary icons. Timed for release this spring, this new Jelly Belly Super Hero Collection will capture the excitement of DC Comics fans.

Jelly Belly Super Hero Collection launches with two bag types this spring. A 1-oz. bag perfect for snacking or party favors, and a 2.8-oz. Grab & Go® bag makes a great treat to share or give as a gift. Each bag in the collection features the Super Hero Mix of Jelly Belly jelly beans, including shimmering versions of popular flavors Berry Blue, Blueberry, Cream Soda, Sour Lemon, Very Cherry and Wild Blackberry.

One-ounce bags each feature either DC Comics’ Batman, Superman or Wonder Woman in a mixed 24-count caddy. The shippable caddy is also display ready for retailers to merchandise on shelf or at the cash register.

Grab & Go bags also each feature either one of the three iconic DC Comics Super Heroes, and are sold separately in breakaway 12-count caddies. This versatile bag size can be displayed on pegs, or within the breakaway caddy, which sits upright on shelves. 

Summary

Product details:

  • Jelly Belly Super Hero Collection features DC Comics’ Batman, Superman and Wonder Woman
  • 1-oz bags: three DC Comics Super Heroes in mixed caddies
  • 2.8-oz. Grab & Go bags: one of three DC Comics Super Heroes in breakaway caddies
  • Jelly Belly jelly bean flavors in the DC Comics Super Hero Mix: shimmering Berry Blue, Blueberry, Cream Soda, Sour Lemon, Very Cherry and Wild Blackberry
  • Available spring 2016
Boilerplate

About Jelly Belly Candy Company:

Jelly Belly Candy Company was founded in 1898, and began making Jelly Belly jelly beans in 1976. Now in its fourth, fifth and sixth generation of family ownership and operation, the company makes more than 100 flavors of jelly beans. Jelly Belly jelly beans are certified OU kosher, vegetarian, and free from gelatin, gluten, fat and dairy. Retailers can contact 800-323-9380. For information, visit www.jellybelly.com or call 800-522-3267. Connect with Jelly Belly on Facebook, Instagram, YouTube and Pinterest.

 

About Warner Bros. Consumer Products:

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

 

About DC Entertainment:

DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.

 

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BATMAN, SUPERMAN, WONDER WOMAN and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s16)

Media Contacts
Jana Sanders Perry
Communications Manager
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