Fairfield, CA,
25
July
2017
|
09:28 PM
Europe/Amsterdam

BeanBoozled Gets Downright Despicable in a Special Minion Edition

Minions Return to the Big Screen in Illumination and Universal Pictures’ Despicable Me 3 - In Theaters Now

FAIRFIELD, CALIF., July 20, 2017 — Jelly Belly Candy Company is excited to launch a special line of BeanBoozled® Minion Edition jelly beans featuring two unique flavor pairs, now available in a variety of packages. This is the first licensed partnership for the BeanBoozled brand.

Illumination and Universal Pictures’ Despicable Me franchise is known for its sweet and subversive Minions and unpredictable characters. Jelly Belly captures a humorous and playful spirit with a special selection of BeanBoozled flavors, including two new look-alike pairs. Minions love one food above all others: Bananas. That’s why classic BeanBoozled favorite Pencil Shavings is back and paired with Ba-na-na in this special edition. New to the weird and wild selections is a flavor inspired by Despicable Me character Dr. Nefario and his most memorable gadget, the Fart Gun: in this edition, Jelly Belly pairs delicious Sour Apple with deplorable Minion Fart.

Consumers all over the world are taking the BeanBoozled Challenge. The line consists of ten pairs of identical looking Jelly Belly® jelly beans with very different flavors. One could be delicious while the lookalike is frightening. Will it be Ba-na-na or Pencil Shavings? Sour Apple or Minion Fart? There’s only one way to find out.

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ADDITIONAL RESOURCES

Two New Flavor Pairs:

Minion Edition BeanBoozled flavor menu:

  • Minion Fart or Sour Apple
  • Pencil Shavings or Ba-na-na
  • Barf or Peach
  • Booger or Juicy Pear
  • Canned Dog Food or Chocolate Pudding
  • Dead Fish or Strawberry Banana Smoothie
  • Rotten Egg or Buttered Popcorn
  • Spoiled Milk or Coconut
  • Stinky Socks or Tutti-Fruitti
  • Toothpaste or Berry Blue

Available Packages:

  • 1.6-oz. Flip Top Box — Available now
  • 1.9-oz. Grab & Go® bag — Available now
  • 5.5-oz Pouch bag — Available now
  • 3.25-oz. Spinner Gift Box — Available now
  • 12.7-oz. Jumbo Gift Box — Coming in August
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About BeanBoozled:

Jelly Belly dares the bravest candy lovers, pop culture enthusiasts and foodies to try their luck with look-alike pairs of jelly bean flavors. Each color is either a delicious flavor or a wild one. Is it tasty Berry Blue, or Toothpaste flavor? Is that Tutti-Fruitti, or Stinky Socks? There’s only one way to find out! With more and more fan videos uploaded online every day, the BeanBoozled® Challenge is a cultural phenomenon. BeanBoozled jelly beans are certified OU Kosher and are free of gelatin, gluten, fat and dairy. Follow the brand on Instagram.

About Jelly Belly Candy Company:

Jelly Belly Candy Company was founded in 1898, and began making Jelly Belly® jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com, or consumers can call 800-522-3267 and retailers can call (800) 323-9380. Connect with the company online on Facebook, Instagram, Pinterest, YouTube and LinkedIn.

About Universal Brand Development:Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA).

Media Contacts
Jana Sanders Perry
Communications Manager
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