Fairfield, CA,
15
January
2016

BeanBoozled 4th Edition Features Shocking New Pairings that will Intimidate Even the Most Daring Candy Lovers

Fresh flavors up the ante for fans of Jelly Belly’s runaway success and YouTube phenomenon

FAIRFIELD, CALIF., January 15, 2016 —Jelly Belly Candy Company has answered the call of BeanBoozled fans everywhere with the 4th Edition of the BeanBoozled® collection of jelly beans. The BeanBoozled 4th Edition line introduces two new flavor pairings to the wild mix: Dead Fish, and its lookalike Strawberry Banana Smoothie, and Spoiled Milk with its identical partner Coconut. There’s only one way to tell these jelly beans apart. Jelly Belly dares you take your chances with its 10 twin pairings.

 

The BeanBoozled 4th Edition includes 20 flavors of jelly beans: 10 have weird and wild flavors that look identical to 10 classic and delicious flavors. Think you can tell the difference between sweet Caramel Corn and pungent Moldy Cheese? What about delicious Juicy Pear and not-so-delicious Booger?

A flavor menu on the back of each box reveals the unlikely matchups, but your fate is ultimately up to chance. The BeanBoozled collection of jelly beans is sure to bring belly laughs and funny faces to all who are brave enough to take the challenge.

The 4th Edition BeanBoozled flavor pairings are:

Booger/Juicy Pear

Canned Dog Food/Chocolate Pudding

Dead Fish/Strawberry Banana Smoothie

Lawn Clippings/Lime

Moldy Cheese/Caramel Corn

Rotten Egg/Buttered Popcorn

Spoiled Milk/Coconut

Stinky Socks/Tutti-Fruitti

Barf/Peach

Toothpaste/Berry Blue

The 4th Edition is scheduled to start hitting store shelves this spring. The new flavor combinations are coming to the full BeanBoozled line, including the BeanBoozled Mystery Bean Dispenser, a Grab & Go® Bag, Flip-Top Box, Spinner Gift Box, and the JUMBO Gift Box.

Originally launched in 2007, the BeanBoozled collection’s popularity skyrocketed in 2013 with the launch of the line’s 3rd Edition. Discovered by YouTubers who took to their channels with BeanBoozled challenge videos, this pop culture sensation can be seen in more than one million hilarious user-generated online videos.

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About BeanBoozled:

Jelly Belly dares the bravest candy lovers, pop culture enthusiasts and foodies to try their luck with look-alike pairs of jelly bean flavors. Each color is either a delicious flavor or a wild one. Is it tasty Berry Blue, or Toothpaste flavor? Is that Tutti-Fruitti, or Stinky Socks? There’s only one way to find out! With more than one million fan videos already uploaded to YouTube, the BeanBoozled Challenge is a cultural phenomenon. BeanBoozled jelly beans are certified OU Kosher and are free of gelatin, gluten, fat and dairy. Follow the brand on Instagram.

About Jelly Belly Candy Company:

Jelly Belly Candy Company was founded in 1898 and began making Jelly Belly® jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com, or consumers can call 800-522-3267 and retailers can call (800) 323-9380. Connect with the company online on FacebookInstagramPinterestYouTube and LinkedIn.

Media Contacts
Jana Sanders Perry
Communications Manager
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