Fairfield, CA,

Award-winning Jelly Belly Factory Tour is All New with Upgrades and Interactive Exhibits

New Tour Opens to the Public on June 18

FAIRFIELD, CALIF., June 2, 2016 ­­— Each year, about 500,000 people visit the Jelly Belly Visitor Center at the company’s global headquarters in Fairfield, Calif. – home of the Jelly Belly® jelly bean. Most of those guests come to take the free public factory tour. Jelly Belly Candy Company debuts an updated factory tour with brand new experiences for first-time and returning visitors. Updates to the factory tour include HD/4K videos to give an up-close view of machinery and candy making, interactive games and exhibits, and a look at an area of the factory not included in the previous version of the tour. The Jelly Belly factory tour remains free of charge – and the samples do too.

Guests can go at their own pace, exploring the refreshed, colorful ¼-mile-long elevated tour corridor, while observing the candy-making operations on the floor below. HD/4K videos along the way guide visitors through a Jelly Belly jelly bean’s journey, and offer a close-up look at the activities that take place throughout the facility. The public will learn about the entire candy-making process from the kitchen where the candy starts, all the way through to packing the tasty treats into bags and boxes before sending them to stores across the country.

New interactive exhibits along the tour lane include:

Bean Blitz–A computer-generated soccer experience where guests become goalies in front of a jelly bean-shaped “net,” and try to block large virtual Jelly Belly jelly beans that appear to be hurling their way.

Test your Belly Flop IQ–True Jelly Belly bean fans know that a “Belly Flop” is a jelly bean that isn’t the right shape. Now, guests can test their hand-eye coordination by using touch technology to swipe misshapen or wrong-colored jelly beans off a 55-inch flat screen monitor. Go head-to-head against a friend and see who has a higher Belly Flop IQ.

Smell Stations–A corridor of the tour lane is filled with 10 Smell Stations where visitors can try to guess Jelly Belly bean flavors based on scent alone. Push the button to dispense the fragrance, but be warned: It’s harder than it seems. A clue at each station will aid those left baffled.

New wall exhibits throughout the tour lane offer insight into company history and current operations. Historic candy making equipment and tools are also on display in special sections.

Famous for offering free tours and samples, the Jelly Belly factory tour has been included in top 10 lists and received many awards for excellence over the years. Located halfway between San Francisco and Sacramento, Calif., Jelly Belly has welcomed nearly seven million visitors since opening its factory doors to the public for tours in the mid-1980s. The factory tour has previously gone through a few renovations, including the construction of a tour corridor above the factory floor. The Jelly Belly Visitor Center is also home to a large Jelly Belly store, Chocolate and Fudge Shoppe, Jelly Belly Café, and the Chocolate & Wine Experience. Free public tours run daily, 9 a.m. – 4 p.m. 


About Jelly Belly Candy Company:

Jelly Belly Candy Company was founded in 1898, and began making Jelly Belly jelly beans in 1976. Now in its fourth, fifth and sixth generation of family ownership and operation, the company makes more than 100 flavors of jelly beans. Jelly Belly jelly beans are certified OU kosher, vegetarian, and free from gelatin, gluten, fat and dairy. For information, visit www.jellybelly.com or call 800-522-3267. Connect with Jelly Belly on Facebook, Instagram, YouTube and Pinterest. 

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Media Contacts
Jana Sanders Perry
Communications Manager
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